A product catalog is a simple list of what you sell, with photos, prices and key details. For small businesses selling on WhatsApp and Instagram, a catalog is often the first thing a customer sees. A clear one saves you hours of answering the same questions.
What to include in a product catalog
- Your brand: logo, store name and contact details on the cover.
- Product photo: one clear main photo per product.
- Name and price: exact price, and the minimum quantity for wholesale.
- Key details: size, colour, material, pack size or weight.
- Categories: group items so customers can jump to what they need.
- How to order: your store link or WhatsApp number on every page.
Photo tips that make products look better
- Shoot in daylight near a window; avoid harsh flash.
- Use a plain background so the product stands out.
- Keep the same angle and framing for similar products.
- Show scale, for example a bag on a shoulder or a jar in a hand.
PDF catalog or online catalog?
A PDF catalog is a file customers can save, forward and browse offline. It works well for wholesale buyers and customers who forward catalogs to family. An online catalog, like your store link, always shows current prices and stock, and customers can order directly.
The best approach is to use both. Keep your products in an online store, and generate a PDF from the same product list whenever you need to share a file.
How to make a catalog with GoSeller
- Add your products to your GoSeller store with photos, prices and categories.
- Open the catalog maker and choose the products or categories to include.
- Generate a branded PDF with your logo, prices and descriptions in one tap.
- Share it on WhatsApp, Instagram or email, along with your store link.
When you change a price or add a product, regenerate the catalog and send the updated file.
How to share your catalog
- WhatsApp: send it to broadcast lists and pin it in groups. See how to sell on WhatsApp.
- Instagram: put your store link in your bio and mention the catalog in stories.
- Offline: show a QR code at your counter that opens your store.
Keep it up to date
An old catalog with wrong prices causes confusion. Update your catalog with every new collection or price change, and add the date on the cover so customers know it is current.
Frequently asked questions
Use an online store link for always-current prices and ordering, and a PDF catalog for customers who want a file they can save and forward.
Yes. With the GoSeller seller app you can add products and generate a PDF catalog from your phone.
Include what your customer needs to decide. For large ranges, make separate catalogs by category or collection.
Create your first catalog today
Add your products once and share a branded PDF catalog in one tap.
