From Raksha Bandhan to Diwali and the wedding season, festivals are when many small businesses make a large share of their yearly sales. Buyers are actively looking for gifts and offers. Here is how to make the most of it.
1. Plan stock early
Look at what sold best last season and order or make extra stock in advance. Suppliers get busy and delivery times stretch close to festivals. Keep stock updated in your store so you never sell items you do not have.
2. Create gift bundles
Bundles make choosing easy and raise your average order value. Combine products into ready gift sets at a slightly better price, such as a sweets and dry fruit box, or a kurti with matching dupatta. Add gift wrapping or a message card as an option.
3. Run clear, time-bound offers
- Festival coupon codes for a fixed number of days.
- Limited-time discounts on popular products.
- Free delivery above an order value.
Plan offers that still leave you a healthy margin. Read our guide on pricing products for online selling before you set discounts.
4. Refresh your store and catalog
Add festive banners to your store, update product photos and put bestsellers first. Share a festive catalog on WhatsApp with the catalog maker so buyers can browse and forward it to family.
5. Promote in the weeks before the festival
Buyers start shopping early. Post daily on WhatsApp status and Instagram, send a broadcast when your offer goes live, and a reminder before it ends. Show gift ideas by budget, such as "gifts under 500".
6. Prepare for delivery delays
Couriers are busy during festivals. Set clear last order dates for delivery before the festival and show them on your store. Pack orders the same day where you can.
7. Keep festival customers coming back
Thank every buyer, ask for a review and share a coupon for their next order. A coupon for the next order gives them a reason to return. Many of your best regular customers will be people who first found you during a festival.
Get your store ready for the season: create a free online store today.
Frequently asked questions
Start planning stock and offers four to six weeks before the festival, and begin promoting two to three weeks before.
Time-bound coupon codes, gift bundles, limited-time discounts on bestsellers and free delivery above an order value are popular with buyers.
Set a clear last order date for delivery before the festival, pack orders quickly and keep customers updated on their order status.
Get ready for your best season
Set up festive offers, bundles and a shareable catalog in your free GoSeller store.
