We make GoSeller, so we have included it in this list. We have tried to describe every option fairly. Features and prices change often, so always check each provider's official website before you decide.
What to check before you choose
- Total cost: monthly or yearly plan price, plus transaction fees, commissions, apps and themes.
- Payments: UPI, cards and cash on delivery for Indian buyers.
- Ease of use: can you set it up and update it yourself, ideally from your phone?
- Selling channels: WhatsApp and Instagram sharing, and product catalogs.
- Delivery: delivery charges, area restrictions and order tracking.
- Growth: product limits, staff accounts and reports as you grow.
Popular online store builders used in India
GoSeller
A no-code store builder for small businesses in India, with a free plan, a catalog and PDF maker for WhatsApp, cash on delivery and online payments, delivery zones and an Android seller app. GoSeller does not charge a commission on sales. Plans: free (up to 20 products), Starter at ₹2,999 a year and Growth at ₹5,000 a year.
Shopify
A global ecommerce platform with many themes and a large app store. It suits brands that want advanced features and are comfortable with monthly plans and paid apps. See our Shopify alternative page.
WooCommerce
A free ecommerce plugin for WordPress. It is very flexible, but you manage hosting, security, updates and plugins yourself, or pay a developer to do it.
Wix and Zoho Commerce
Website builders with ecommerce plans. They are good if you want a full website with many pages, built on a computer with drag-and-drop editing.
Dukaan and Shoopy
Indian mobile-first store apps popular with small sellers. Compare their current plans and fees with your needs. See our Dukaan alternative and Shoopy alternative pages.
Instamojo
An Indian payments company that also offers online store features. See our Instamojo alternative page.
QuickSell, Instasell, Aasaan and ZyadaShop
Smaller Indian store and catalog apps used by sellers who sell on WhatsApp and Instagram. See our QuickSell alternative, Instasell alternative, Aasaan alternative and ZyadaShop alternative pages, or compare GoSeller with all of these platforms.
Our advice
If you are just starting, choose a builder with a free or low-cost plan that you can set up yourself in a day, supports cash on delivery and helps you sell on WhatsApp. You can always move to a bigger platform later. Want to try GoSeller? Create a free online store.
Frequently asked questions
It depends on your needs. Small businesses often prefer simple, low-cost builders with COD and WhatsApp sharing, while larger brands may choose platforms with more advanced features and apps.
Several builders offer free plans with limits. GoSeller has a free plan with up to 20 products and no commission on sales. Check each provider for current free plan details.
Compare total cost, ease of use, payment options and selling channels for your business. Check each provider's current pricing on its official website.
Try GoSeller free
Create your store in minutes and see if it fits your business. No credit card needed.
