An Etsy alternative for makers who want their own store
Sell your handmade products in your own branded store, keep your customer relationships and pay no commission on your sales.
Marketplace or your own store?
Etsy is a great place to be discovered, because millions of shoppers already search there. But every sale shares the page with other sellers, and Etsy charges fees on listings and sales. Check Etsy's official fee page for current details.
Your own store works differently. Customers see only your products, you set your own policies, and GoSeller does not take a commission. The trade-off: you bring your own traffic, from Instagram, Facebook, craft fairs and email. Many makers do both, using Etsy for discovery and their own store for repeat customers.
Etsy vs your own GoSeller store
| What to check | Etsy marketplace | Your GoSeller store |
|---|---|---|
| Fees | Listing and transaction fees set by Etsy | Yearly plan; no commission on sales |
| Competition on the page | Other sellers shown next to you | Only your products |
| Branding | Etsy shop layout | Your logo, colors and banners |
| Customer relationships | Through the Etsy platform | Direct with your customers |
| Finding new shoppers | Etsy search brings traffic | You share your store link on social media and in person |
Made for makers
Show your craft
Multiple photos, variants like size and color, and detailed descriptions.
Shareable catalogs
Send a catalog link or PDF to shops and wholesale buyers.
Discount codes
Reward repeat customers and run seasonal sales.
Paid your way
Cards through your own Stripe or PayPal, or cash on delivery.
Selling outside of Etsy
Yes. Many makers keep Etsy for discovery and use their own store for repeat customers and wholesale buyers.
No. A store of your own does not come with marketplace shoppers. Share your store link on Instagram, Facebook, at markets and in emails to bring buyers in.
No. GoSeller has no listing fees and no commission on sales. Stripe and PayPal charge their usual processing fees.
Export your listings as a spreadsheet and use GoSeller's bulk product import, then check photos and variants.
Open your own maker store
Try GoSeller free for 30 days and start building your repeat customers.