Selling on a marketplace such as Amazon, Flipkart or Meesho and selling from your own online store are very different. Neither is always better. It depends on your products, margins and goals.
Selling on a marketplace
- Pros: millions of shoppers already visit, and logistics programmes can handle delivery.
- Cons: fees and commissions on each sale, strict rules, price competition next to other sellers, and the customer relationship belongs mostly to the marketplace.
Marketplace fees vary by category, price and programme, so check each marketplace's current seller fee page before you calculate your margin.
Selling from your own online store
- Pros: your brand, your prices and direct contact with customers. With GoSeller, no commission on your sales.
- Cons: you bring your own visitors through WhatsApp, Instagram, word of mouth and search.
A quick comparison
- Who brings customers: on a marketplace, mostly the marketplace; in your own store, you do.
- Fees per sale: marketplaces charge commissions and fees; GoSeller charges no commission.
- Your brand: on a marketplace you are listed among many sellers; in your store, your brand comes first.
- Customer contact: limited on a marketplace; direct in your own store.
- Repeat orders: marketplace buyers may choose another seller next time; your own store makes it easier to bring customers back.
Our suggestion
If you already have customers on WhatsApp or Instagram, start with your own store so repeat orders come straight to you. If you need new buyers fast, a marketplace can help, but send happy customers to your own store for their next order. Create a free online store to try it.
Frequently asked questions
Marketplaces bring more visitors but charge fees and limit customer contact. Your own store gives you control and direct customers. Many sellers use both.
Sell from your own online store and promote it on WhatsApp and Instagram. GoSeller does not charge a commission on your sales.
Yes. Many sellers list on marketplaces for discovery and use their own store for repeat customers. Check each marketplace's seller policies.
Own your customers
Create your own online store and keep every repeat order. No commission on sales.
